The last 12 months may have been defined by the spectre of recession and the ever-present threat of budget cuts but one East Sussex firm has bucked the trend to post its best ever end-of-year results.
Kitchen Door Workshop, based at Millers Yard in Maresfield, has seen sales of its made to measure replacement kitchen doors and draw fronts increase by as much as 50% over the last six months. The family run firm’s business has been booming thanks in part to the addition of several new products, including a number of vibrant additions to its popular coloured Bella and Zurfiz brands.
Managing director Robert Clark spotted a trend for coloured replacement kitchen doors as homeowners veered away from safe options like Magnolia and instead plumped for zesty lime greens, sunny oranges and sultry aubergines. With its expanded choice of 800 colour replacement kitchen doors, the firm enjoyed record sales figures in August and September as the bright shades flew off the shelves. This trend has continued through autumn and winter, leading to the best end of year sales tally in the company’s fifteen-year history.
Mr Clark said, “While it has caused problems for many, the poor housing market has actually helped business for us this year. Many of our customers have chosen to give their kitchens a whole new lease of life without spending a fortune by using replacement kitchen doors and drawer fronts – this is so important to presentation when trying to sell a house in such a touch marketplace. Lots of our customers have told us what difference their new look kitchens have made to their sales prospects without cutting into profits when prices are at an all time low.”
Such a positive end to the year has also lead to positive news for the local community as Kitchen Door Workshop has embarked upon a mini recruitment drive. It changed its plans to hire one part time member of staff and instead created a new full-time position, which was filled earlier this month by a local young person who had never worked. This is set to be followed by a second new full time position which will be created in the New Year.
To find out more about Kitchen Door Workshop and to order online, visit https://www.kitchendoorworkshop.co.uk or call 0845 643 1928.